Ahead of the Curve. A piece for the Alliance of American Insurers, a leading national property-casualty trade association (now part of APCIA), to demonstrate its thought leadership and its ability to serve as a legislative advocate and voice for the industry. A big picture, high-end sell to articulate the value of membership, which was upwards of $1 million per company. 

Industrial Evolution. A manifesto of the CEO’s thinking at a critical juncture for one of the nation’s leading industrial REITs, as they were starting to expand internationally. The goal: to reposition the company from a commercial real estate services firm to a value-add logistics solutions provider.

Web and print case studies for a SaaS company seeking to stand out in a crowded marketplace. These pieces were crafted to market a time and billing app as a practice management tool for professional services firms. The initiative involved interviewing C-level executives at accounting, engineering and architecture firms, finding the story, and writing pieces that would motivate an audience known for its long-decision making process.

Leveraging news as thought leadership opportunities for CEOs of startups in the tech and finance industries, helping elevate their voices above larger and more established players.