Gar Hoover & Beth Hoover are partners and co-founders of ideafarm, a full-service film production and content creation company. — **Gar Hoover** & **Beth Hoover** are partners and co-founders of ideafarm, a full-service film production and content creation company.

We help companies tell their stories to the marketplace, making a compelling case for their services and bringing them closer to their customers, employees and investors.

We’ve worked with a range of corporate, nonprofit and entrepreneurial organizations — from tech startups and investment companies to global manufacturers, professional services firms and healthcare institutions — on video, web and digital marketing initiatives designed to achieve business objectives and bring brand stories to life:

Outside of commissioned and narrative projects, ideafarm co-founders Gar Hoover and Beth Hoover are active in the mentoring and teaching community. The Hoovers taught Story for Film & TV and Screenwriting as a team for seven years and five years, respectively, at Loyola University and The Second City. Whether they’re leading semester-long courses or sold-out workshops, they’re gratified by the opportunity to share their knowledge with students of all ages and ignite their passion for story.

content TO ELICIT EMOTION.

ideafarm is a visual storytelling and marketing firm that helps organizations and businesses harness the power of video and other content to amplify their message and engage audiences. Our work stands out in a sea of competing content, combining clarity, cinematic quality and empathy to tell a compelling client story optimized for every format, across every platform.

Leveraging video to entertain, inform and inspire people.

With video content now the number one form of consumed content on the web, ideafarm specializes in short- and long-form branding films, thought-leadership interviews, recruiting videos, product/process demos, third-party testimonials, fundraising impact films, case studies, and online ads that communicate the value of an organization, the smarts of its team, and how its offerings make the world a better place.

Shooting, editing, writing, collaborating — we do it all.

As experienced visual storytellers whose skills and insights were honed from years in marketing, advertising, and journalism roles, we bring to video production and content creation a deep understanding of how to transform a client message into a story that connects emotionally with audiences. Our unique mix of in-house writing, design, and production skills, plus our instincts and good taste, enable us to execute projects from concept to completion — including scripting, interviewing, filming, editing, music, titles, and social media-ready assets. And we make the process easy. See what our clients say about us.

We bring our narrative filmmaking chops to your project.

We’re award-winning filmmakers active in the world of film and television, and we bring that talent and skill to bear on every client-commissioned project. Our latest narrative film premiered at the Oscar-qualifying L.A. Shorts International Film Festival, won multiple film festival honors across the U.S., and is now available to stream on Amazon Prime Video.

We’re also acclaimed writers whose features, shorts, and TV projects have won or placed in prestigious screenwriting competitions including Sundance Labs, Austin Film Festival, PAGE Awards, and the Academy Fellowships, receiving more than $30,000 in international competition prize money.