PRODUCT DEMO: BEACH CITY LUMBER
ideafarm was engaged by Stark Truss to create a film that would showcase the quality of its i-joist product and its unique manufacturing process to win prospective customers and cement the company’s existing relationships.
Using the plant manager as our on-camera talent and spirit guide for the demo, we wrote a V.O. script that emphasized the benefits and quality imperative of every step of the i-joist manufacturing process and selected shots that demonstrated not only how the product was made, but why the company’s approach was better than its industry peers.
Beyond capturing the story in footage, ideafarm brought entertainment value to the table to produce a film cool enough — and short enough — that the company’s salespeople, employees and other stakeholders would share it far and wide. Music selection, as well as use of motion graphics, creative type, freeze frames and selected sound effects, lent production values that hammered home the company’s “cutting edge” message.
The film was shot with natural light, and in keeping with other films we’ve created for this client, we worked to communicate through images a key value proposition of the company’s: that its facilities are clean, well-lit and safe — not your father’s manufacturing facility — and that teamwork is at the very foundation of the company’s ability to create a quality product.
